How to Turn Your Online Real Estate Leads into Actual Business

The hard part is over—you brought in a qualified online real estate lead! So, now what? Well, the hard part actually isn’t over. Getting your lead to turn into a sale requires strategy and diligence. Here’s some tips to make sure it happens.

Response is Everything

Once an online real estate lead comes into your inbox, don’t waste any time in responding. Reaching out to a new lead right away is crucial to turning it into a sale. The person that took the time to fill out a form wants that information immediately.

When you do reach out to a new lead, have specific talking points ready and be sure to share any insights that could help encourage the next step in your business relationship. Calling the lead is a necessary first step. If they don’t answer the phone, leave a voicemail and include the property address they were interested in. Also, send an email with the same information. Your goal should be to set up an in-person meeting to get things started.

Managing Unresponsive Leads

It’s not uncommon to have someone reach out for more information on a property and then never respond to your follow-up. One way to encourage a potential lead into the next phase of the sale is to use a saying such as, “I don’t want you to miss out on the property you asked about,” or “Homes in the area you’re interested in are selling fast, let’s chat before they sell.”

You also need to think about what kind of call-to-action you can present them with or question you can ask. Is it to call you back, is it to click a link to the property they were interested and fill out another form? Is it to click on a quick survey about “which house is meant for you?” Think outside the box and get creative on ways to engage these quiet leads.

Make Your Online Presence Known

Once a lead has reached out for more information, chances are they are doing some homework and looking you up just as you are them. Be sure to strengthen your online presence. Is your website mobile friendly? Do you have multiple contact options for someone to reach out to you? If someone googles your name, will they find information about your expertise or thought leadership? (Think blogs, white papers, social media posts, etc.)

Online presence is a very important avenue new leads will use to learn more about you and how you conduct business. Make sure your strategy is up-to-date and effective in nurturing leads.

Let Your Personality and Experience Shine

We all bring something unique to the table. In real estate, the competition is high. What specific qualities do your clients appreciate about you? What are you really good at that sets you apart? Think of those areas that make you shine and use them to your advantage when communicating with a lead. It may seem uncomfortable to pat yourself on the back, but when it comes to your real estate growth goals, it may just be what sets you apart. Don’t be afraid to talk up the ways you excel in this business and how your clients benefit from it.

Velocity Title Moves You Forward

Velocity Title supports the real estate industry with a comprehensive line of title services that add value to each and every transaction. At Velocity Title, Our Personal Support Makes You Look Good Every Time! With a focus on the best CUSTOMER EXPERIENCE, Velocity Title incorporates leading title TECHNOLOGY and EXPERTISE into every transaction—enabling the final step in the home buying and investing process to be EASY, EFFICIENT and INFORMATIVE. For the perfect settlement experience every time, click here or contact us today!