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realtors need to use technology to attract and maintain clients

6 Tips for Using Technology to Enhance Your Realtor-Client Relationships

29 Jun, 2020

As a real estate professional, your relationships are everything. Not only is a lot of your advertising performed word-of-mouth, but your job is best done when you understand your clients in-depth. If you can use technology to improve your realtor-client relationships, you can also boost your success. Here are 6 tips o help you enhance your realtor-clients relationships:

Start with a Stunning Web Presence

Today, every real estate professional has their own website. But you also need to have your own social media accounts. Consider starting a podcast or a video blog. The goal of this isn’t to get independently famous. It’s so that clients considering working with you can see your body of work. They will accept you as an authority within the industry, especially if you’ve posted detailed information about the locations that you cover.

Build Up Your Engagement

Newsletters are an excellent way to continuously interact with clients who may not yet be ready to make a move. Some may be thinking of selling their house in a few years; others may be actively working towards being in a position where they can buy a home. Newsletters will reach an entire client list, whether it’s 12 people or 1,200 people. The more you connect with your prospects, the more likely they are to eventually connect with you.

Use Live Video for Events and Listings

Live video is exciting. Take live video to showings with you, show your audience behind-the-scenes peeks at your office, and otherwise seek to engage. You can talk one-on-one with clients through live video, and even host large Q&A sessions for prospective clients. This is your time to shine— show your detailed knowledge about the industry, and gauge whether certain clients are about to convert.

Impress Your Clients with State-of-the-Art Technology

With real estate being extremely competitive, it’s always a good idea to be able to show that you’re at the cutting edge. Consider state-of-the-art technologies such as 3D walkthroughs or drone photography. If you can show your buyers and sellers that you’re using best-of-the-best technology, they’re more likely to trust you with their work. And that technology also helps you; for instance, 3D walkthroughs can make it much faster and easier to sell homes. Also, be sure to partner with other real estate companies, like Velocity Title, that use technology to streamline the home buying and selling process for your clients.

Get Creative with Searches

The MLS is becoming less and less the end all be all of the real estate industry. Today, quite a lot is being sold off market, and a lot is being sold through the Internet. Don’t forget to use technology to enhance your searches online. You may need to be searching everything from Facebook Marketplace to local news classifieds.

Give Them Multiple Options for Connection

Today, not everyone wants to jump on a call. Some people want to email. Some people want to talk to a live chat through a website. And still others want to do video chatting or instant messaging. If you give your potential (and current) customers multiple options to connect with you, they’ll be more likely to do so. And this also means that you aren’t constantly jumping on and off the phone, because communications will be naturally prioritized by the method they come in with.

Technology is constantly changing, and it can feel burdensome to keep up with it. But technology is always an opportunity. It’s an opportunity to differentiate yourself from the competition, to better serve your clients, and to improve and optimize your own processes and workflow. As a real estate professional, you have to juggle a lot of data, and you need to wear many hats. You have to be everything from a marketer to an investment analyst. Technology can help.

To learn more about how Velocity Title can help streamline both you and your clients needs, please contact us today.

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