Communication skills in real estate

6 Ways Real Estate Professionals Can Strengthen Their Communication Skills

26 Apr, 2023

Great communication—it’s the key to any success relationship and especially rings true in the real estate industry. As real estate professionals, the way we communicate with clients, or prospects, can make or break the deal. No matter how seasoned you are, here are six ways you can strengthen your communication style:

  1. Be present

It’s no secret, we live in a society full of distractions. With cell phones in our hands most of the day, it’s easy to slip off to a million other things when you should be focused on one. When it comes to your real estate clients, it’s more important than ever to be present. Put the cell phone away, stop responding to emails and focus on the conversations you are having. That undivided attention can make a big difference in your client’s eyes.

  1. Listen effectively

Listing is a big part of communication. When you truly listen to the person you’re talking to, it’s easier to ask questions or rephrase their thoughts—which shows your interest and that you are really listening.

  1. Share personal experiences, insights and ideas

Opening up to your clients is the quickest way to build a bridge of trust. By sharing personal stories and ideas you not only help them get to know you more, but you increase your credibility. You will also help them feel at ease and make the process easier when it comes to asking questions and walking them through next steps, etc.

  1. Never underestimate body language

According to, “… understanding body language and learning how to better present yourself can improve your daily interactions. While body language covers a wide range of human expression, the most crucial aspects are posture, eye contact, and personal space.”

Body language is almost as important as the words that come out of your mouth. If you meet a prospect and stand with your arms crossed, are constantly looking away without making eye contact and looking at your phone periodically then you are letting them know they aren’t a priority. By relaxing your arms at your side, making good eye contact and focusing on listening—you are leaving the non-verbal impression that the person matters and has your full attention.

  1. Don’t ramble

Whether it’s in-person communication with your clients, or email and text, it’s very important to be concise and to the point. The average person has a short attention span. If you need something from them to keep their transaction moving, get right to the point.

  1. Figure out how your clients like to communicate

There’s nothing worse than making someone who hates phone calls sit through endless calls to share your information. Figure out what style your client prefers—text, email, phone calls or in-person. Knowing their communication style can make the deal go so much easier for both parties.

No matter what your style of communication is, there are always ways to improve in order to meet your clients’ needs effectively. And great communication with your clients goes beyond just you and into the lender and title company you do business with. So, align yourself with partners who understand this importance and will leave your clients happy!

Velocity Title Moves Your Business Forward 

Velocity Title supports the real estate industry with a comprehensive line of title services that add value to each and every transaction. At Velocity Title, Our Personal Support Makes You Look Good Every Time! With a focus on the best CUSTOMER EXPERIENCE, Velocity Title incorporates leading title TECHNOLOGY and EXPERTISE into every transaction—enabling the final step in the home buying and investing process to be EASY, EFFICIENT and INFORMATIVE. For the perfect settlement experience every time, click here or contact us today!

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