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How Real Estate Agents Can Network in a Pandemic

26 Jan, 2021

When the going gets tough, the tough get going. The housing market is surprisingly strong, despite the uncertain conditions. So, if you’re a real estate agent, now is the time to buckle down and grind. But with in-person events limited, it can be hard to know where to find new clients. Here are a few ideas for real estate agents looking to network in a pandemic.

Make Social Media Work for You

If you weren’t already, now is the time to get on social media. If you have a following, now is the time to engage with your past clients and see if anyone has any business to bring you or friends to refer. Social media is the best way to connect with new and existing customers in a way that is safe and organic. Try posting content about your listings or hosting weekly Facebook/Instagram live sessions to discuss business and answer questions. These can be great ways to drum up a new business. Just keep an eye on the comments and always look for ways to improve.

Host Zoom Events

Virtual events on Zoom can be a great way to stay engaged with your clients or bring in new business. But, if you want people to attend, make sure you offer them something of value to convince them to give up their time. Center it around a certain topic that you’re knowledgeable about like, How to Buy Foreclosed Properties, or How to Improve Your Credit Score. This is a good way to attract viewers who are probably thinking about buying a property or getting a loan, so you can offer your services at the end. Even if you just convince them to get on your email list or follow you on social media, you’ve planted a seed that may eventually turn into a paying customer.

Paid Social Media Ads

If you have a bit of a budget and you haven’t already tried Facebook or Instagram Ads, this can be a simple way to advertise that is very effective. If you aren’t tech-savvy, there are tutorials available online and digital marketers who are willing to help. With everyone working from home, glued to their computer screens, this can be an effective way to attract attention. Regardless of whether you’re advertising your services as an agent or you have listings you’d like to get some eyes on, social media ads can be the perfect way to attract prospective customers. But, if you want them to engage with your ad, it helps to offer them something they want. A downloadable eBook, access to an exclusive Facebook group, or joining an email list are examples of good incentives that will convince viewers to give up their name and contact information.

These are just a few ideas of how real estate agents can effectively network in a pandemic. Use these as a way to brainstorm and come up with a strategy that will work for your business.

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