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Lauren M. Collinson
As the Director of Marketing at Velocity Title, Lauren oversees the brand strategy ensuring consistent and strategic messaging through all channels. Lauren works with the Executive Team to set goals, monitor work and evaluate results to ensure objectives are being met. She uses her over 11 years of B2B and B2C marketing experience to support Velocity’s mission to grow by executing campaigns that shape the brand and lead to increase market recognition and ROI.
Lauren oversees all marketing and PR efforts—ensuring they align with corporate objectives. These efforts include: data management and analytics, media outreach, collateral development, special events, persona messaging, strategic inbound marketing content development, social media and more.
For over ten years, Lauren worked as a Sr. Communications Specialist for a B2B consulting and technology firm. Prior to that she worked for a B2C PR agency. She holds a Bachelor’s of Science in Mass Communications from Towson University and is an active member of the Public Relations Society of America.